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Creative Swag Bag Ideas That Support Your Brand
Putting together a swag bag says more about your brand than most marketing activities. But most swag bag ideas are — well — lame. Whenever you go to an event, the host typically provides a swag bag or...
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Narrate to Captivate: 15 Brand Story Formula Templates
In the fast-paced world of marketing, capturing the attention of your audience is more important than ever. Your brand story is the key to unlocking a deeper connection with your customers and...
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Why Succeed When You Can Struggle? Skip These Brand Monitoring Tools!
First, what are brand monitoring tools? When you think “brand monitoring” you probably think “I can’t afford this” or I don’t have a brand to monitor, I’m a small business. For small businesses and...
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17 Valuable Insights Gained From Using Social Media as a Marketing Tool
Social media is SOCIAL. And yet, so many of us still struggle with using social media as a marketing tool. Social media has definitely shaken up marketing. Now businesses both large and small can...
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Top 10 Brand Messaging Exercises for Effective Branding
When was the last time you took a fresh look at your brand and your marketing message to define your company? It may seem like yesterday that you were struggling with identifying your ideal customer...
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Manifesto vs Mission Statement: What Sets Them Apart?
Are you confused between a mission statement and a manifesto? They seem like the same thing, but used in completely different ways. Aren’t they just marketing terms that sound incredibly cool? It’s...
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The Ultimate Guide to Infographic Tips in 2023
Infographics have revolutionized the way we consume information in the digital age, transforming complex data into visually appealing and easily digestible content. But what separates an outstanding...
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10 Storytelling Techniques for Entrepreneurs to Captivate Their Audience
Imagine transforming your business simply by telling captivating stories. Sounds too good to be true, right? Well, we’re here to introduce you to the powerful world of storytelling techniques for...
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Your Unique About Page: Ditch the Templates for Tailored Tactics”
Here’s an interesting fact: 52% of website visitors want to see about page information upon landing on a company’s homepage. So, you might be underestimating the value of your ‘About Us’ page. It’s...
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Small Business Saturday Panic? Relax, Use This 3-Step Offer-Crafting Checklist!
Where are you on Small Business Saturday? I don’t know about you, but I’m never ready for the holiday rush. Every year it feels like the holidays start earlier and earlier. Pretty soon, I’ll be...
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Cost-Effective Creativity: Develop a Brand Identity and Visuals That Won’t...
Let’s be honest, your brand identity isn’t really doing anything for your business. I mean if you asked a handful of your customers and clients why they chose you or what they can count on you for,...
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Creative Swag Bag Ideas That Support Your Brand
Putting together a swag bag says more about your brand than most marketing activities. But most swag bag ideas are — well — lame. Whenever you go to an event, the host typically provides a swag bag or...
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7 Bits of Counterintuitive Marketing Advice I Learned the Hard Way
It’s been a while since I’ve seen some simplified counterintuitive marketing advice and so I thought I’d get out there and create a list of the best marketing advice I’ve heard. It’s not in any...
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10 Innovative Strategies to Differentiate Your Business in a Competitive Market
There’s a marketing myth out there that you don’t want to have any competition. Not so. For entrepreneurs, no competition typicaly means no demand. But competition and differentiation (or standing out...
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10 Fun Ways to Find Your Ideal Customer
You know that you have to find your ideal customer, but this often fells like you’re searching for a needle in a haystack. I get it. I’ve spent dozens of hours with sticky notes and filling out buyer...
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What Happened to Slogans and Taglines?
Big brands aren’t using slogans and taglines anymore. Why? And should you ignore developing slogans, taglines, and a unique selling proposition? If I were to ask you to list a bunch of slogans and...
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